![]() ![]() Sony Crackle does not need to be anyone's first choice of streaming service in order to survive and profit. By any estimation, a significant chunk of AVOD streamers are using their AVOD service to supplement - not replace - their paid streaming subscriptions. That's not true of live TV "skinny bundle" services like PlayStation Vue, which rely on subscriber fees and often pay more for content per subscriber than they earn in fees.Īnother reason to hold out hope for Sony Crackle is the nature of AVOD services themselves. With a well-structured content deal that pegs fees to streams, an AVOD service can be reasonably sure that it will at least not lose money. ![]() The details of streaming content deals can be complex and are often private, but AVOD services have an advantage in that their source of income - advertisements - scales up with streaming volume. Perhaps the most important of these is that the nature of AVOD services makes Crackle a much safer investment than Sony's other streaming service, PlayStation Vue. ![]()
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